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Converse was the next company to release a kicks online to the world in 1917. They called it the Converse All Star and it was the shoe worn by basketball players. This shoe ?the Converse All Star ?later became the Chuck Taylor All Star and became a necessity to basketball players, kids and others for more than 50 years.

Adi and Rudolph Dassler introduced the first shoe used for tennis, or the tennis shoe, in 1931 and the brand name jordan kicks was born. Soon after Rudolph Dassler teamed with Puma Schuhfabrik to produce the Puma brand shoe for football.

It took until the 1950s for nike kicks to be the preferred footwear of teenagers after James Dean was photographed wearing his jeans and white sneakers. Girls and boys wore their sneakers as a symbol of rebellion.

In 1968 the sneaker giant Nike enters the sneaker scene after Phil Knight and Bill Bowerman partner to create Blue Ribbon Sports shoes which was later changed to Nike after the Greek Goddess of Victory. In 1971 the famous Nike swoosh was bought from a graphic design student for a mere $35! In 1979 Nike created the first Nike Air sole shoe claiming a revolutionary air-cushioning shoe. They introduce the first shoe using this technology called the Nike Tailwind. However, one of the most cheap jordan shoes lines that Nike released was the Air Jordan which hit the markets in 1985.